A petition asking a Canadian ice cream chain to change its “blasphemous” name has nearly 30,000 signatures.
The Toronto chain Sweet Jesus, which first opened in 2015, announced plans to expand into the U.S. in October. But some Christians aren’t thrilled with the company’s presence down South.
“The company’s name and logo are seriously offensive,” the petition on Christian site Return To Order says. “The first S in the word Jesus is a lightning strike, reminiscent of the Nazi style used by the SS, and the T in “SWEET” is often shown as an inverted Cross on the company’s various products … We cannot remain silent while Our Lord is blasphemed!”
Another petition, by Canadian site CitizenGo, has almost 8,000 signatures. It calls the company’s branding “totally offensive and revolting.”
It goes on: “Even if this were some innocent faux-pas, it would still be unacceptable! However, this is anything but a mere mistake. Both in their promotional materials and menu selection, it is plain to see that [owners] Richmond and Todai have every intention of mocking Christ and Christianity. If anything could qualify