Budweiser’s owner needs to lift the brand’s sinking fortunes in the U.S. Its latest move? Letting you know the beer’s been made using only clean sources of power such as wind and solar.
Starting next month, Anheuser-Busch InBev NV will slap a battery symbol along with the phrase “100 percent” on its cans to let drinkers know it’s produced from renewable energy. But there’s a potential glitch in the world’s largest brewer’s hopes for reinvigorated sales: Those Budweiser cans could cost as much as 3 percent more before inflation once U.S. President Donald Trump’s 10 percent tariff on aluminum imports is implemented, Chief Executive Officer Carlos Brito said in an interview in New York.
“Budweiser is going to be carrying the flag for renewable energy around the world,” said Brito, who expects AB InBev to produce all of its beers using renewable energy by 2025. To meet those goals, the company anticipates that its partners will invest about $2 billion in renewable energy, a spokeswoman said.
The maker of Stella Artois and Corona lagers joins a chorus of businesses seeking to do well by doing good, from Unilever’s ambitions to lessen air pollution in China to Nestle SA’s acquisitions of sustainably sourced fare. The move is expected to shore up Budweiser’s declining revenue from the U.S., the brand’s largest market, which contributed to a 3 percent fall in the company’s sales